Lots of us think junk mail is best handled the easiest way: by opening your mail over a recycling bin. With busy lives, this might be all we can do, but what a temporary and repetitive fix that is. I took a good, hard look into my mailbox in the month of July. I dug into the minutiae of junk mail. I hope what I share here helps you reduce your mail to its essentials.
Here’s your “why”:
So let’s look at the outcome of a mailbox that is free of junk mail, since wanting something is the first step in getting it.
Real mail is useful. Imagine going to your mailbox and finding only a few pieces in there. Each one has something that is a matter of importance, something that needs your attention in order to make your life better. Some of the pieces are even matters of urgency and you are able to address the issues before a deadline.
When I made no-tolerance-for-junk-mail my focus this past month, a “real mail mailbox” started becoming my reality. For instance, I got a reminder for my annual sonogram … and it got scheduled that day! My mail also alerted me to a hold on a university account, a credit report error, and a mediation update. All of them were actionable matters of some urgency. All of them got dealt with right away. Junk mail would have disguised all of these important pieces of mail.
Of course, there are the environmental impacts of all that ink and paper. I will leave the particulars to other bloggers but recognize here that this concern for the environment can also fuel your motivation to stop junk mail.
Step 1: Automate your refusals.
Start with DMAchoice.org to clean out your general junk mail, optoutprescreen.com to halt credit card offers, and yellowpagesoptout.com to stop phone directories. Then use the PaperKarma app on your phone for any straggling bits of junk mail.
DMAchoice is reported to take out 80% of junk mail. I set up my DMAchoice account and unsubscribed from everything in May. It took until July for me to see a reduction and I would say the 80% seems higher than my results but I did see a significant decrease in my junk mail over 60 days.
I did not use PaperKarma and wonder how much time I could have saved myself if I did.
Step 2: Wait a few months …
… then start a mail log. (This is an optional step.)
There is power in log-keeping. Keeping a food log helps dieters make fewer bad choices. “I didn’t want to put in my food log that I ate a Reeses cup, so I didn’t eat it.” In the same way, logging your mail means you no longer tolerate what doesn’t belong in your mailbox, then on your desk, then in your mind where you mentally file it under “things that pants up my life”.
Logging my mail took a few minute a day at first, then less as my mail decreased. The hassle of formally tracking repeat senders gave me extra motivation to get them out of my mail stream. On more than one occasion, I looked at my mail and said out loud “Again? I have requested twice that you take me off your list.” Mail is so much in the background of our lives and we become complacent about it far too fast. I would not have seen progress at first unless I tracked it. I had 6 days out of 26 where the postal worker had absolutely no mail to put in my box; I would have never appreciated that tiny step of progress without a written record of it.
Step 3: Take a pen with you to your mailbox.
You are going to write “refused, returned to sender” on some junk mail and pop it back in your mailbox.
One of the biggest current sources of junk mail is through the USPS program known as EDDM (Every Door Direct Mail). This is that irritating mail addressed to “tenant” or “resident” or other generic names.
This was one junk mail battle I have yet to win. Even though I have opted out and unsubscribed from so much, my EDDM junk mail still accounted for almost half my incoming mail in July. Fifteen out of my total 32 pieces of mail were EDDM. For weeks, my internet research told me there is no way to opt out of this service, since marketers pay to deliver to every house in a postal carrier route. I even taped a small sign refusing EDDM. It was totally ineffectual; appealing to your postal carrier is apparently not the way to get rid of this kind of mailbox scourge.
Just when I was starting to lose hope, I discovered this tip.
Mail sent to “Resident,” “Current Resident,” or “Current Occupant” (In other words, EDDM) can be refused if it contains any of these phrases,
-
return service requested,
-
forwarding service requested,
-
address service requested
-
change service requested.
-
or is sent First Class.
Write “refused, returned to sender” on the unopened envelope and put it back in the mailbox.
Step 4: Involve your family
If your family keeps getting their own junk mail, it stops your clean mailbox project in its tracks. I sat next to my kids and walked them through opt-outs of everything from credit card offers to shoe store flyers to bank statements to long-past social groups. My husband joined my efforts and opted for online communications from college alum groups, past employer’s retirement accounts, and memberships.
Step 5: Clean out your junk electronic mail at the same time.
I cleaned out my email junk at the same time as my mailbox junk. When I asked senders like my bank, for instance, to move its notifications to email, I had an emailbox prepared to handle more of my essential business.
Some people I know used unroll.me to clear out junk emails and they get good results. I went about my email cleanup the long way: I sorted my junk email folder by sender and just started unsubscribing from every sender. I noticed patterns in the senders and was able to take out groups of senders with the email rules I created. Still, I wonder how much time I would have saved myself had I used unroll.me.
Step 6: Get off coupon packet lists. (Psst, all those coupons are online!)
The huge packets of coupons in my mailbox are redundant. I found the exact same coupons of my favorite service providers online.
Let the need for a purchase or service arise first, then look online for the coupon. Don’t accumulate paper coupons while you wait for the need to arise. Under the 80/20 rule, collecting coupons is spending 80% of your efforts on 20% of your results.
I was able to unsubscribe from RetailMeNot (redplum), Valassis, and other coupon packet companies easily online.
Step 7: Realize your guilt mail
The thought of unsubscribing from my favorite charities’ mail kicked up some guilt. I have no idea why, but I rationalized that I didn’t want to hurt their feelings by telling them I didn’t want their publications. My refusal felt like I was breaking off a friendship. In these cases, I found that writing a heartfelt letter of thanks and support helped. I explained that I follow them online and wanted to save their resources. (I do believe those letters were more for my benefit than theirs.) I then popped a monthly reminder in my phone to read their websites and online news.
Step 8: And then there’s nuisance mail …
This is that targeted junk mail that I somehow invited into my life. Maybe I am their ongoing customer or I signed up for a contest or I submitted a rebate. Getting rid of this kind of mail takes going directly to the source, at least in my case.
These companies do not make it easy for you to unsubscribe. It takes special effort to contact them, so use these magic words when you do reach them: “Please do not rent, sell, or trade my name or address.”
Right now, my own phone company tries to upsell me every 2 weeks or so with their glossy postcard offers; meanwhile their competitors send me fake checks to entice me to switch. (I know this frequency because I recorded their mail in my log, not because I have a fantastic attention to detail.) I have yet to use the magic words but I am looking forward to getting this done and seeing a clearer mailbox.
I found that unsubscribing from a catalog is completely undone when you purchase something from that company later. I plan to whip out my magic words (PLEEEASE do not rent, sell or trade my name or addressssssss) for every transaction.
Here’s wishing us all clearer mailboxes and minds.